14+ years translating user pain into clear product improvements across public, private, and NGO sectors.
With over 14 years in market research and customer experience across public, private, and NGO sectors, I bring both analytical rigour and human understanding to every project.
I started my career interviewing thousands of users, analysing behaviour, and resolving difficult cases long before "CX" became a buzzword. Over time, I evolved into Customer Insights leadership, UX/CX research, and strategic market intelligence.
My core remains the same: talking to people, understanding patterns, solving real problems, and translating user pain into clear product improvements.
At AUTODOC, I led a team of CX and UX researchers serving 4.2 million customers across 27 countries. At MM Group, I provided market intelligence to C-level stakeholders across Europe's largest carton board manufacturer. As an independent consultant, I've delivered research projects for clients ranging from startups to government agencies.
With my diverse research background and proven ability to translate insights into strategy, I am eager to help you elevate your strategy to drive growth and deepen consumer understanding.
MM Group
Sep 2022 – Jun 2025Europe's leader in carton board products. Supported C-suite with strategic market insights.
AUTODOC AG
Mar 2022 – Aug 2022Europe's largest online car parts retailer — 4.2M customers across 27 countries.
Oleksa Insights
Mar 2020 – PresentEnd-to-end research solutions for international clients.
SALAR International (U-LEAD)
Jun 2018 – Apr 2021EU-funded decentralisation reform supporting local governance across Ukraine.
Medical Data Management
2016 – 2018Pharmaceutical research, data analysis, and insight delivery for healthcare clients.
Ipsos Ukraine
2009 – 2016Full-service market research foundation: data entry through to senior analysis roles.