Detailed case studies of projects that delivered measurable outcomes — and selected insights from cross-country research.
Five projects across Voice of Customer, CX research, mixed-method studies, market intelligence, and service design at scale.
Shamal Holding · Dubai · 1,121+ surveys
Built the analytical infrastructure and ran weekly client delivery for a 21-week guest experience programme at one of Dubai's flagship lifestyle destinations. NPS journey from +32 to a peak of +85 — externally validated by a +0.17-star Google Maps uplift year-on-year.
Read Case StudyAUTODOC AG · 27 countries · €842M+ turnover
Built a behavioural customer segmentation that replaced demographic cuts as the operating language for product, category, and CRM teams. Designed and ran a mixed-method research programme across multiple markets.
Read Case StudyFinancial-education initiative · Eastern Europe
End-to-end ownership of a cross-country mixed-method study examining how financial literacy varies for women across Eastern European countries — published as a research article.
Read Case StudyMM Group · Vienna HQ · Multi-country operations
Designed and owned the group's market intelligence reporting infrastructure — consolidating competitor financials, market sizing, and demand forecasts into a single source of truth for strategic decisions.
Read Case StudyU-LEAD with Europe (EU/Sida) · SALAR International · Ukraine
135 unique Terms of Reference and personalised premises layouts for Administrative Service Centres across Ukraine — with equity, sustainability, and anti-corruption built into the design criteria.
Read Case StudyLong-form articles, research notes, and methodology pieces.
A cross-country mixed-method study examining how financial literacy varies for women across Eastern European countries — and what that variation means for their attitudes toward money and day-to-day financial behaviour.
Read ArticleA practitioner's reflection on what McDonald's understood about customer experience research before most businesses did — and how the same lens applies to retail, aviation, and healthcare service journeys.
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