Designed and owned the group's market intelligence reporting infrastructure — consolidating competitor financials, market sizing, and demand forecasts into a single source of truth used group-wide.
Senior leadership and the Strategy & Transformation team needed faster, more reliable answers to recurring market questions: where are competitors moving? What's happening with raw material costs and demand forecasts? Which categories are softening, and why?
The existing process leaned on slide decks built on demand — slow, hard to update, and inconsistent across markets.
Designed and built a comprehensive Power BI dashboard consolidating competitor financials, geographical presence, product portfolios, market sizing, demand forecasts, and trend signals across cartonboard, paper, and consumer packaging.
Standardised the data model and definitions so monthly updates flowed through reliably and the same metrics meant the same thing across markets and categories.
Layered qualitative trend interpretation onto the quantitative view — users got the numbers and the narrative they needed for decisions.
Became the single point of contact for ad-hoc market questions from C-level, Sales, Innovation, Marketing, and Corporate Development — many of which the dashboard answered directly.
Evaluated and coordinated external data suppliers and vendor research to extend the dashboard's coverage where internal data alone wasn't enough.
The dashboard became the standard market-intelligence resource used group-wide, including by C-level stakeholders.
Time-to-answer for strategic market questions dropped from days to minutes for everything within the dashboard's scope.
The Market Intelligence function shifted from reactive deck-building to proactive trend monitoring — freeing capacity to lead innovation projects.
Spawned new initiatives, including research for new sustainable product launches built on the dashboard's trend signals.
AUTODOC AG · 27 countries
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